The Copywriter's Last Resort

A deck for
when you're
stuck.

Tips and tricks learnt over a career writing ads.

Pick a category01 / 07
01.
Frame the problem
Before a word gets written, say it plainly.
14 cards
02.
Find the insight
Obvious truths, twisted.
18 cards
03.
Ideate
How many doors can we go through?
48 cards
04.
Write
Say it straight, then say it great.
30 cards
05.
Evaluate
Three yeses and you're onto something.
05 cards
06.
Land it
Sell the work. Sell the strategy.
09 cards
07.
When you're stuck
Smash the block.
06 cards