Dan Nelken
Copywriter & Author
Author of A Self-Help Guide for Copywriters. Lessons from his book on the craft, the thinking, and the getting-unstuck are woven through this deck.
nelkencreative.com/book ↗Sources & acknowledgements
I KNOW
NOTHING.
This deck is a notebook of lessons borrowed from the writers, directors and creative directors I've learned from over the years. I just wrote them down.
Jason Bagley
Former CCO, Wieden+Kennedy
Prompts adapted from the Infinite Idea Generator, part of his course School of Astonishing Pursuits.
school-of-astonishing-pursuits.mykajabi.com ↗Collected over the years
The rest of the deck is stitched together from notebooks, books, talks, late-night studio chats and the unattributed wisdom that floats around the industry. If you recognise something of yours, I'd love to credit you properly. Get in touch and I'll add you to this page.