Why this exists.

Over the years I've been lucky enough to work with many great creatives. Each one passed on a piece of their process; a way of thinking, a trick for getting unstuck, something that made their mind tick. I wrote all of it down so I wouldn't lose it. I've also spent an embarrassing amount of time consuming ads and listening to people talk about ads, like an addict.

This is that notebook full of scribbled advice, opened up. A reference for when you're stuck and inspiration isn't enough. When you need an actual tool to pry an idea loose or when the blank page instils the fear of god in you.